Reach 75% of B2B Buyers on Social Media

Reach 75% of B2B Buyers on Social Media   As a B2B sales & marketing professional you need to be using social media to support your marketing goals, and if you’re not, the company is missing out on new customer opportunities and customer advocacy in a very big way!  According to IDC over 75% of B2B buyers engage in social media to support their buying decision. You must make an…

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Successful Video Marketing Doesn’t Mean Viral

Successful Video Marketing Doesn’t Mean Viral   It’s no secret that video is a popular marketing tool for many brands.  Don’t mistake good marketing and viral noise.  Most people I talk to live for the day their video goes “viral”.  But, is viral really what you want if you ultimately want to sell a product or service, after all most viral videos have little value and offer a short blip…

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